Demand-Side & Advertiser Segmentation Research

ItsMyScreen has detailed knowledge of its own screen inventory but no structured understanding of the demand side — what advertisers across categories need to know before booking, what objections stop them, and how they understand "static vs. digital" outdoor advertising. This project builds that picture through direct outreach and interviews.

• Interview or survey businesses across categories (real estate, auto, F&B, events, political, weddings, local services) that currently do or could book outdoor advertising
• Map what information these businesses need before committing to a booking
• Identify the objections that stop them from booking, or from choosing digital over static
• Understand how they think about "digital vs. static" outdoor advertising in their own words
• Translate findings into concrete inputs for sales positioning material and screen listing content

A Demand-Side & Advertiser Segmentation Report — category-wise findings, an objection map, and recommended inputs for sales pitch and listing content.

MBA students (1st or 2nd year), any specialization — marketing, strategy, or consulting interest especially relevant. Comfortable with cold outreach and turning qualitative conversations into structured findings.

Full brief upfront + periodic check-ins with the ItsMyScreen team